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20181213_4941JE.png Photos: Sodexo
Hey Cow! (the name refers to a car game that requires passengers to yell out at cows seen near the road) incorporates elaborate graphics both inside and at its entrance to make it stand out in Liberty University’s Montview Student Union.

Burger concept boosts sales seven-fold at Liberty

Hey Cow! menu of burgers, fries and shakes was developed with the aid of taste tests by the Sodexo team at the school.

How do you shake up an underperforming concept? Well, first you ask the customers what they want.

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