BetterBurger BetterBurger

How Guckenheimer engineered a healthier grill station

New BetterBurger brand-within-a-concept reduces red meat consumption by nearly 35 percent with upscale, flavor-forward burgers made from turkey, chicken, fish, grains and beans.

Let’s be real: The grill station is traditionally the greasy spoon of your operation. It’s known to your customers as a place to indulge, not a place to eat mindfully. But a new project by Guckenheimer’s top culinary team challenges the unhealthy grill station stereotype in a new brand for grill stations across its accounts.

Register to view the full article

Please register to access this content.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.