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Meal kits boost lunch sales at district elementary sites Photos courtesy of Charleston County School District
The ham and cheese meal kit is one of the new Lunchables-style selections served once a week in Charleston County Schools elementary sites.

Meal kits boost lunch sales at district elementary sites

New in-house-designed combos based on the popular retail Lunchables product are popular at Charleston County Schools K-6 sites.

Kids, especially young kids, tend to opt for the familiar. That can be good or bad. It’s bad if it drives them to well-known junk food selections, but it can be good if an operator can use the trappings of familiar commercial products to draw youngsters to healthier choices.

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TAGS: Marketing
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