Compass Group and mobile services vendor Gold Mobile have partnered to develop Zipthru Connect, a customized mobile and online concierge service for Compass customers. Designed to provide customers with an enhanced level of dining services delivered via cell phone and email, it lets users "opt-in" to receive messages by signing up via a customized Zipthru Connect website or by texting in a keyword, indicating their preference for email or text delivery.
Zipthru Connect enables Compass to deliver highly targeted consumer marketing for promotions, incentives and alerts. The program offers a variety of convenient mobile services such as daily menus, mobile discounts on food, send-to-friend coupons and optional surveys that enable users to provide preference information and real-time feedback. It can also deliver coupons and special offers to customers who have opted in. By offering the incentives, Compass drives participation with coupons and special offers to increase the number of customers and frequency of visits to the cafes.
"Zipthru Connect has not only significantly increased customer satisfaction, it has also increased traffic to the dining centers," says Lisa McEuen, senior vice president, Strategic Marketing and Business Excellence, at Compass Group North America. "It helps us to be even more engaged with our customers while keeping them informed about valuable promotions, events, and other special programs."
Compass Group plans to continue to roll out the Zipthru Connect program to additional dining centers this year.