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New Self-Branded Yogurt Concept at SDSU

Aztec Shops, the dining arm of San Diego State University, has replaced its 10-year-old Steak Escape franchise outlet with a self-branded frozen yogurt station, reports the Daily Aztec camus paper. Steak Escape signed a 10-year franchise contract in 1999 with Aztec Shops, and the outlet, which specialized in cheesesteaks, was popular, though traffic dwindled slightly over each of the past few years.

Ultimately, Aztec Shops decided to use the space for a somewhat healthier concept and created Just Chill, which offers 10 flavors (plus five “swirl” flavors) of low/no-fat soft serve frozen yogurt plus toppings in a self-serve format. Toppings include fruits like strawberries, blueberries, raspberries, banana, kiwi and pineapple as well as Butterfinger pieces, cheesecake squares, M&M’s and toffee bar crunches.

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