Centerplate has announced its final plans for Levi's Stadium in Santa Clara, CA, the new home of the NFL's San Francisco 49ers opening this fall. The company will provide food and beverage services throughout the general admission and premium areas of the stadium, as well as retail services for the team store and merchandise outlets.
"For fans who love football and food, there will be no better place than Levi's Stadium," says Centerplate President/CEO Des Hague. "We have been working with the team for years to combine smart data with operational expertise to design a hospitality program to usher in a new era of fan experience, and to match the Bay Area's diverse culture and commitment to quality with the technological, environmental, and design innovations that Levi's Stadium offers. There is no question that in every facet from local sourcing to quality of products to speed and style of service we are committed to 'Making It Better To Be There' and changing the game for the fans and the community."
With half of all quick serve food stands serviced by live-fire kitchens, fans will be able to enjoy 180 different menu items freshly prepared throughout the stadium with more than 700 points of sale, nearly triple the number of outlets at Candlestick Park, the 49ers' former home stadium. Levi's Stadium's menus will reflect the diverse culinary landscape of the Bay Area with specialty dishes such as fresh bao buns, curries and tortas.
Fans in search of traditional game day fare, meanwhile, will enjoy signature additions such as a fresh custom-ground, grass-fed burger, anticipated to be one of the most popular menu items. At the opposite end of the spectrum: every stand will include at least one vegan offering, and there will be 40 vegetarian and vegan options available in total.
Levi's Stadium is also on track to become the first LEED Gold Certified Facility for new construction that is home to an NFL team, and sustainability has been built into every aspect of the hospitality program. Sustainable touches include...
• 80% of ingredients and products will be sourced from within the state of California;
• More than 60% of menu items will be prepared in-house;
• 100% of seafood will be from sustainable fisheries, certified by the Marine Stewardship Council;
• 100% of cooking oil will be recycled;
• all packaging and serviceware is recyclable, compostable, or biodegradable
Centerplate operates at more than 350 entertainment, sports and convention venues across North America and Europe, including seven NFL stadiums. It was #5 on Food Management's 2014 Top 50 Contract Management Companies listing with 2013 revenues of $850 million.