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Pinellas County39s smoothie program won a 2014 FM Best Concept Award for Best Menu
<p>Pinellas County&#39;s smoothie program won a 2014 FM Best Concept Award for Best Menu.</p>

A La Carte Down, Food Cost Up at Pinellas County Schools

Confusing, sometimes contradictory regs partly to blame, says district FSD.

Pinellas County (Fla.) Schools saw a drop of $1 million in a la carte sales in the past six months while food costs have escalated $719,000 over the same time range, reports local news station WFLA (link includes video report). The district's nutrition services director, Lynn Geist, told the station that part of the problem is the confusing and sometimes contradictory nature of federal school meal regulations, especially the new Smart Snack rules governing a la carte.

"It's confusing," Geist said. "I can't explain to a student why a yogurt cup is healthy at breakfast but they can't have it as a snack. It's hard to explain to parents and teachers. One of the things [the School Nutrition Association is] asking is that they make those regulations the same."

She did acknowledge some positives from the new rules. "I think the rules are definitely encouraging our kids to eat healthy," she said. "But there are some unintentional consequences."

Pinellas County Schools is the country's 23rd largest district, according to FM's K-12 Power Players listing, with more than 102,000 students. It serves more than 62,000 meals a day with around 56 percent of the enrollment qualifying for free or reduced price school meals. The nutrition services budget is around $60 million

TAGS: K-12 Schools
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